Alta Mihartescu
Alta Mihartescu is an interdisciplinary artist working across painting, drawing, branding, videography, and sound design.
She is also the founder of urform.studio, a creative strategy agency that designs brand architecture, AI-augmented creative systems and sonic identity for brands, small businesses, executive leaders, and artists. The studio also publishes urform, a monthly research essay on how generative AI is changing creative practice, authorship and behaviour in art, design and brand environments.